As of December 31, 2021, sales-assisted customers represented 30% of Vimeo’s revenue. Nearly 80% of Vimeo’s new sales-assisted contracts came from customers who were existing free users or self-serve subscribers first. Sales-assisted plans provide additional features beyond Vimeo’s self-serve plans, plus options for dedicated support, account management, service level agreements, and professional live event services. These services have increasingly added support for video features, including screen recording, video hosting, playback, and video creation.
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